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HOT TAKE: An event without community is worthless. Why? Because community creates connection, and connection creates relationship. In this episode, Katie Ray (https://www.linkedin.com/in/community-katie/), Director of Community at Metadata (https://metadata.io/), and Tiffany Sanford (https://www.linkedin.com/in/tiffany-j-sanford/), Demand Gen at Cvent (https://www.cvent.com/), discuss the contrast between audiences and communities and how, using that understanding, you can enhance events and conferences. They also discuss strategic approaches to strengthen community bonds during events and integrate personal branding as a powerful tool in this process. You won’t want to miss it. In this episode, you’ll learn: The importance of personal branding Ways to improve the community at events Community building strategies