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Engagement. A word that’s thrown around and talked about on the daily. But what does it really mean, and how do you accurately measure it? Well, you’re in for some good news. In this episode, Clark Campbell (https://www.linkedin.com/in/bclarkcampbell/), CEO and Co-founder at RVRB (https://www.linkedin.com/company/rvrbagency/), and Heather Pocorobba (https://www.linkedin.com/in/heatherrenaep/), Lead of Social Media Strategy and Corporate Communications at Cvent (https://www.cvent.com/), share all the answers. They dive into the world of social media strategies for events while discussing valuable insights for marketing and meetings and events professionals that will empower you to level up your social media game. In this episode, you’ll learn: How to harness the power of emotional connection How to elevate your social media strategy How to shift from the FOMO to D Money approach