It’s Time For Vanity Metrics To Perform A Disappearing Act

Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.

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It’s Time For Vanity Metrics To Perform A Disappearing Act5 months ago

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It’s Time For Vanity Metrics To Perform A Disappearing Act

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