Hint CEO Kara Goldin on Becoming Customer-Centric for Success

My guest today is Kara Goldin, the founder and CEO of Hint - best known for its flavored water. After leaving her job at AOL, Kara found herself overweight, low energy and suffering from adult acne. After some reflection, Kara pinpointed the problem: she was addicted to diet soda. Plain water proved to be a quick fix, but Kara hated how bland it was, so she began cutting up fruit and throwing it in pitchers of water. What started as a quick solution to her own health problem soon turned into a product and wildly successful company. Their latest success includes a Super Bowl commercial which we discuss, along with her mission-driven mentality, during our chat.

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