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What would you do if your traffic went south? Matt and Andrew answer an interesting question from a listener that applies to websites in slow decline and anyone seeing a dramatic drop-off this year. Here's the question: Let's say your SwimU traffic has been in a slow, gradual decline since 2016. You didn't notice it at first, but as you compare year-over-year in Google Analytics, it's obvious. And your monthly pageviews are lower now than they were this time last year, and the year before (taking into account any seasonal dips, of course). Where would you start to diagnose the issue? What are the first 3 things you'd do? Hopefully this episode helps anyone who's gone through this (or who's worried about going through this). And let us know if you have any more questions we can answer on the air! P.S. You can see how Matt uses Ahrefs for competitor research and website audits in his course, SEO for Bloggers.