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Try it for yourself. LinkedIn is offering a free $100 LinkedIn ad credit to launch your first campaign. Simply visit LinkedIn.com/HACK. About three years ago, my guest was working in his family-run ecommerce business, when a thought struck him, why isn't there a simple service to hire writers to write articles? Using what he likes to call "decision velocity", he jumped on the idea and took action. Today he is a co-founder and head of marketing at Content Cucumber, where they simplify content creation and enable companies to get content on demand. In this interview, we discuss: The true value of having cofounders in business Covid: And sudden shift from in-person event marketing to driving leads with paid ads How to use shiny object syndrome to your advantage Now, let's hack... Chris Chasteen.