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Have you ever pondered about the multi-faceted and ever-evolving complexities of the sales management landscape? Well, you're in luck! Our insightful guest, sales maven Tony Cross, joins the host Pritha Dubey to unravel the intricate fabric of this fascinating arena. The conversation takes a deep dive into the diverse roles sales managers play - from being strategists and culture setters to being coaches and motivators. Tony underscores the significant role of sales managers in driving customer value and implementing business strategies, while also addressing the challenges they encounter.Key conversations inside: Challenges Faced by Sales Managers: Tony Cross discussed sales manager role, investment in sales professionals and technology, challenges, time management, recruitment, and motivation.Sales Coaching in Leadership: Salespeople benefit from one-on-one coaching, developing understanding through questions, creating leaders, and using a framework.Feedback and Emotional Intelligence in Leadership: Sales managers use emotional intelligence to give effective feedback, using the Start, Stop, Continue framework to empower team members.Coaching Sales Leaders and Ethical Selling: Tony shares advice on leading teams ethically, setting boundaries, and creating a culture of noble purpose.Ethical Selling in Sales: Ethical selling reduces customer resistance, understanding 'why', customer trust, emotional intelligence, and effective feedback.Gear up for an enlightening episode that's sure to offer a wealth of information, whether you're a sales manager seeking guidance or a sales leader looking to coach your sales team, this is the episode where you'll gain invaluable knowledge about the importance of selling with a noble purpose and the right approach.About the guest: Tony is the founder and CEO of Growth Matters International, a sales performance company focused on developing the disciplines and practices of Sales Management globally. With a presence in Africa, UK, the Middle East and Americas, his team has facilitated senior-level workshops in over 15 countries in North and South America, Asia, Australia, Africa, United Kingdom, and Europe.His business book was published in 2010. So you’re in Charge. Now what? 52 ways to become a better leader focuses on the 7 qualities great leaders have, and what any leader can do to improve in 52 areas.Connect with Tony at: Website: https://www.growthmattersintl.com/Linkedin: https://www.linkedin.com/in/tonycross-gmi/ Connect with the host Pritha Dubey at: Website: www.prithadubey.com and www.thesuccessvitamin.comLinkedin: https://www.linkedin.com/in/pritha-dubey/ Instagram: https://www.instagram.com/successvitamin/