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In this episode, Vijay Yalamanchili, Founder and CEO of HR tech platform Keka talks about scaling SaaS while staying bootstrapped, and waiting on the right time to raise funds. Vijay also takes us behind key early decisions - though seemingly counterintuitive - on choosing India as a target market, pricing 3X over competition, and balancing services and product tracks along the Keka journey.Chapters:1:00: Breaking rules & selling SaaS in India3:42: Pricing 3x of competition7:16: Focus on one point problem and segment12:06: Leading with UI/UX early on14:38: Services vs product & should founders do both?18:37: Scaling bootstrapped22:05: Behind the brand name Keka24:32: Getting to the first $1mn ARR 25:52: Resilience through the lows27:46: Timing your first fundraiseReferences:https://www.upekkha.io/blog/saas_million_dollar_company_christoph_janshttps://www.linkedin.com/pulse/myth-services-dna-thiyagarajan-maruthavanan-rajan-/Social:Website: https://www.upekkha.io/LinkedIn: https://www.linkedin.com/company/upekkhaTwitter: https://twitter.com/upekkhaBe