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In this episode, we talk to Ish Jindal, Co-founder of chatbot startup Tars, about how founders who've never done marketing in their life can start marketing for their businesses. Ish talks about how he first got into marketing back when he was in college, the challenges associated with selling to an audience that lives in a completely different cultural context and most importantly, he shares a set of handy tactics that founders can use to get the ball rolling on their marketing journeys. If you're thinking about setting up your own marketing operation or are just tired of the daily grind of outbound sales, then this episode is for you.About TarsTars helps businesses increase marketing ROI and automate customer service conversations using chatbots. The company is a member of the Upekkha accelerator and both Ish and Vinit (Tars' co-founders) swear by the accelerator's efficacy. You can learn more about Tars at hellotars.comIsh's Social LinksTwitter - twitter.com/jindalishLinkedin - linkedin.com/in/ish-tarsInterested in learning more about how to run a successful SaaS business?Head over to upekkha.io for more resources.