Role of Social Media in Marketing
Marketing is all about connecting the customers and the business. It’s about creating a bond with all the offers, the storyline, and the product or service. This is where social media comes in light, Social Media is a platform that empowers everyone to share, express, have opinions, execute ideas to market themselves. But the question is what role should social media play in the marketing strategy? Here is a formula G.R.I.P. of Social Media which plays a very crucial role in Marketing G >> Give a Human Touch R >> Relationship Building I >> Identity Building P >> Personal Interaction Social media should be a part of the daily marketing plan to keep the momentum and keep the consumers informed about the offers, deals, addition in the product line, etc on a real-time basis Social Media tool is so diversified that it can be used in whatever way the brand wants it too. This will not only help in creating repeat-buyers but will also lead to customer loyalty