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E-commerce is an extremely complex platform and being present on it for brands, specially with consumer products is imminent. One of the industries that lead to the largest percentage of sales through e-commerce, is the mobile phone industry. Hence a great example for us to discuss. On this episode we have Aditi Anand, who is the head of brand, media and digital marketing for HMD Mobile (House of Nokia phones) and has previously worked with Micromax and Flipkart. Due to her vast experience working for mobile brands and an e-commerce player, she has been able to share some great insights about the platform.Check out the latest episode, to know more