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Tune into a very engaging conversation about marketing, a very interesting framework called MAMI; and how the wealth of information is leading to a poverty of attention - this interview is a must listen to anyone who is looking at not just marketing success but also personal growth.About Alok ChitreAlok Chitre is a Business and Marketing professional with experience of having delivered global campaigns - filmed on the streets of New York, the skies of Berlin to the glittering world of Bollywood in Mumbai.Starting out as a sales manager, and moving over to the world of digital, before he took over broader roles in the world of marketing. He is a self proclaimed poet and philanthropist and currently is the Global Head of Marketing & Partnerships at Mahindra Racing ,who compete in the Formula E World Championship.Having worked with agencies and teams from around the world, he has built a network of professionals which he is cherishes very dearly.Breaking Down the EpisodeWhy marketing is part art and part science; and understanding human behaviorAlok's journey into digital marketingWhy one has to be experimental with work to learn the most about marketingWhy not watching netflix was one of the best decisions in lifeSupporting 'Youth for People'The M.A.M.I framework to marketingThe Wealth of Information and the Poverty of AttentionBeing a coach and trainerPeople who have had a massive impact on Alok. An ode to his mentor Murugan SHow Netflix's Drive to survive is a marketing campaign way ahead of its timesWhy one needs to be intentional and but also curious For the complete episode notes and links to the marketing campaigns mentioned by Alok, checkout the reltoK websiteHosted on Hubhopper Studio