Design stories with Founders of Earthen Tunes
ADI Hyd Presents a new edition of Design Stories with Founders of Earthen Tunes- Santosh Kocherlakota, Nakul Lathkar, Vidyadhar Bhandare Earthen Tunes is a social enterprise trying to build a better India for the future. It is presently being incubated by the Rural Technology and Business Incubator at IIT-MadrasThe Founders pursued Masters in Transportation and Automobile design in the NID Gandhinagar after completing their undergraduate degree in engineering. Prior to starting Earthen Tunes, the team had worked in various fields ranging from electric vehicles, mobility for the disabled, Indian railways to marketing and man-management in oil marketing giantsAfter extensive field research in rural India, the team has picked up a set of farmer-oriented problems that they are looking to address in the next decade. As part of this timeline, the first problem they are trying to address is that of the farmers working barefoot.After carrying out both lab and field testing of these shoes Earthen Tunes is going to be launching these shoes in July 2021. The team is also developing a snake bite-resistant shoe as well for farmers