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Nitesh started being an outsider in the industry. His way to build and scale O'be cocktails has been through effective rapport and relationship building bottom-up.In his own words, it has taken “many chais with the sales and marketing folks near wine shops” to learn the nuances of the industry.He started making craft cocktails in his kitchen and serving friends and their friends in bottles - acceptance and desire for the cocktails was crazy.Welcome to a brand new segment by Socially Desi.This is the Hustle Lounge!Hustle Lounge aims at showcasing stories of entrepreneurs across the world. The idea is to bring narratives that speak of real hustles that every founder has to go through to start and run one’s business. Thank you everyone for tuning in - expect life lessons, hacks, and some real learnings and stories of entrepreneurs across the worldIn this episode of the Hustle Lounge, we are interacting with the founder and CEO of obi cocktails Mr. Nitesh Prakash.He has over 10 years of leadership experience across different industriesHe has been a manufacturing leader at PNG.He has led multiple businesses at Ola Cabs across Auto, Cabs, and Food.He is an IIT Bombay alumni and he was born and brought up in Patna.Check out O'be CocktailsO'be Cocktails Instagram handleCheck out The Hustle LoungeOur WebsiteDon't forget to subscribe to our Youtube channel for more of such content.Till then, Keep Hustling!