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Luuma means to be found and established - a home decor brand started by two pilots which took flight in the pandemic. Most founders get stuck in an analysis paralysis world and end up missing opportunities that lay in front of them. In this episode of The Hustle Lounge, we interact with the founders of Luuma and interact with them to know what it took them to take the leap of faith and START-UP.Topics Discussed - Before launching LUUMA you had several ideas, what is that one thing that made you go ahead with this one?How did you identify the market need - none of you have on-ground experience in handicrafts - what was the process to start?You launched amidst a pandemic - how has that experience been? I am positive there were challenges, how did you manage within the restrictions?How did you arrive at the pricing model? How do you manage quality control and standardization?Welcome to a brand new segment by Socially Desi.This is the Hustle Lounge!Hustle Lounge aims at showcasing stories of entrepreneurs across the world. The idea is to bring narratives that speak of real hustles that every founder has to go through to start and run one’s business.Thank you everyone for tuning in - expect life lessons, hacks, and some real learnings and stories of entrepreneurs across the world.Check out LUUMACheck out The Hustle LoungeOur WebsiteDon't forget to subscribe to our Youtube channel for more of such content.Till then, Keep Hustling!