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Let’s talk movies! In our second episode of The Media Masters, we’re excited to have Mrs. Ridhima Lulla, Chief Content Officer at Eros International. 

From analysing India's changing taste in film, to deciding which stories are worth telling, we explore all that there is to be learned about the business of cinema. 

Stay tuned for a conversation about: 

1. The delicate balance between profitability and creativity (4:44)

2. How OTT has expanded the scope of new, innovative content (13:00)

3. Metaverse and the future of films (15:04)

Our industry expert answers some questions from MICAns themselves, about OTT vs Theatres and Eros’ Bollywood Film Festival campaign, and joins us for an exciting rapid-fire segment at the end.