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It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU.

Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series.

We’ll see you in The PPC Den!

Highlights

• 0:00 Intro– How to get hype
• 3:25 Amp Amazon SEO efforts in tandem with Amazon PPC
• 4:11 If PPC & SEO were animals, what would they be?
• 5:47 SEO phase 1-3 Re-cap
• 8:13 SEO Phase 0: What is an MKL?
• 14:29 How to grow sales on Amazon
• 16:50 How this relates to overall indexation
• 21:56 Additional actionable MKL tips
• 26:20 What columns to watch in ranking
• 28:02 Top two shortcuts: Text & Heavy PPC
• 30:06 Next Steven Pope & Michael episode will be…
• 33:44 Get on base.

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

• My Amazon Guy
• Steven Pope’s LinkedIn
• Book: Breathe
• Book: Traction
• SEO Mini-Series Playlist
• Ad Badger’s Amazon SEO Guide Part 1: Getting Started
• Ad Badger’s Amazon SEO Guide Part 2: The Midgame
  • Ad Badger’s Amazon SEO Guide Part 3: Into the Strike Zone
  • Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO
  • Who to Hire for Your Amazon Growth Team
  • Maximizing Your Search Term Use with Amazon SEO
  • The Importance of Indexation for Amazon PPC
  • How to do Keyword Research for Amazon PPC
  • Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker