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Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases.

Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice.

We’ll see you in The PPC Den!

Highlights

• 0:00 Intro– Is SEO acai berry juice or a Mountain Dew?
• 2:27 Storytime: “Your SEO is wrong!”
• 8:15 What’s a character? What’s a byte in an Amazon search term?
• 12:11 What’s “SEO juice?” More indexed keywords?
• 16:52 SEO tip: Go manually fill up your search term report.
• 18:20 Consider your search term field
• 20:36 Why don’t people value iterative SEO work?
• 27:18 Outro: A micro-scale SEO series coming soon?

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

• My Amazon Guy
• Steven Pope’s LinkedIn
• Ad Badger’s Amazon SEO Mini-Series
• Every SEO Tool is Wrong
• Using Search Terms Effectively 
• Ad Badger & ZonGuru: Boost Your SEO With High Value Keywords
• Another Moneyball & Amazon PPC episode: 3 Filters to Use Weekly
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker