EP46: Rent Your Title, Own Your Brand
In this episode, I dive into one of my favorite leadership topics: personal branding. I believe that if there's one thing you can do to take your career and life to the next level, it's mastering the art and science of personal branding.
Join me as I share my personal experience of turning down a major promotion and the lessons I learned about the importance of owning your narrative and taking pride in your personal brand from that experience. I also introduce the PIE framework (Performance, Image, and Exposure) as well as the three key steps: show up, speak up, and step up - so that you can cultivate a strong personal brand that opens doors to new opportunities.
If you’re ready to own your story and branding, then this episode is a must-listen!
KEY POINTS:
02:00 - My personal experience with personal branding
05:30 - The importance of personal branding and its impact on career advancement
09:45 - The PIE framework: Performance, Image, and Exposure
12:00 - Show up: Being present and visible in your organization or industry
15:30 - Speak up: Using your voice and contributing to meetings and discussions
18:15 - Step up: Taking on additional responsibilities and going above and beyond
QUOTABLES:
"Your personal brand is the belief that someone else has about you." - Brittany N. Cole
"Performance is only 10% of career advancement. Image is 30% of career advancement .Exposure is 60% of career advancement." - Brittany N. Cole
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