lystn

Luke Webster started his shaving business on a single, niche, exact-match domain name: VintageStraightRazor.com. But he executed day in and day out and reinvested profits. Today his venture, now called The Grooming Network, sells razors and blades of all types, soaps, brushes, cologne, and more. We find out how his revenue has grown, what his vision is for the next few years, and how domain names, a "club" model and content marketing are going to play important roles in future growth.