Director Yemi Bamiro on "One Man and His Shoes," a New Michael Jordan Documentary About the Success of Air Jordans (Ep. 213)
Alex Kennedy is joined by director Yemi Bamiro, whose new documentary "One Man and His Shoes" premieres tonight on VICE TV at 8 p.m. ET. The film is about how Michael Jordan was marketed, the rise of Air Jordans, and how the sneakers became a cultural phenomenon (and multi-billion-dollar business). The shoes are so highly coveted that some people have even been murdered because they're wearing Air Jordans, which the documentary also explores. See omnystudio.com/listener for privacy information.
