How to Sell Larger Retainers while Overcoming the 4 Top Scalability Challenges for Agencies using Retainers EP 37
A lot of agencies love having retainers - they are the Holy Grail. Having clients on long-term retainers, consistently paying you month-after-month gives you a strong, consistent cash flow so you can scale your business from that. It can be very challenging to get to the point where clients are going to commit at this level, and it can take months or even years of testing with small projects to be able to build that trust with them.
