Decision #2: Defining Your Ideal Customer Avatar
In this lesson, I'm going to show you how to discover your Ideal Customer Avatar (ICA), that one perfect customer that you should be thinking about as you create your course content. You should NOT be creating any content, especially course content, if you aren't super clear on who this person is and what it is they want and need from you.To help you see how much you already know about your ICA or where you might want to dive in a little deeper, I'll ask you five questions that will uncover this important information.So, are you ready to dive in? Let's do it!
