Why new business building is a CEO's choice for growth
New business building is becoming a top priority for CEOs, often in response to changing consumer demands. How can companies navigate the complexities to achieve scale?
In this episode of the Future of Asia Podcast, two of McKinsey’s senior partners discuss new business building and the patterns that they see emerging in the field. Markus Berger-de León, who helps clients grow and improve new and existing businesses, and Nimal Manuel, who serves telecommunications and public sector clients on strategy, marketing and sales, and digital transformations, talk about the opportunities arising for new business building. They highlight how companies that adopt the best methodologies and practices and forge partnerships can build and scale successful new businesses.
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