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India is one of the countries with the most traffic deaths worldwide. Each day 327 motorcyclists die in India. Most motorcycle deaths are a result of head injuries and wearing a motorcycle helmet securely can reduce the risk of death by 40% and the risk of heavy head injury by 70%. https://www.helmetsforindia.com/

Joe Fleming chats to Niels Peter Jensen, a Racer, TV Host, Designer, Adventurer and the Founder of Helmets for India which aims to provide Motorcycle Helmets to those who don't have using the power of art, and the global motorcycle community. https://www.bonafidemotoco.com/