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“The Creativity Catalyst”.  Simon Cook is the Managing Director of Cannes Lions. In my experience, it is the most valuable business week of the year, the convergence of people and ideas creating new networks of both the neural and personal kind. Simon and the Cannes Lions team believe that creativity is a catalyst for business and personal growth. If you’ve listened to this podcast before you know that I do too. Passionately. In fact it’s why this podcast exists. To unlock the most powerful fuel available to the business world - creativity - through the most valuable levers - business leaders. This is not an easy challenge. It is not a straight line. For the simple reason that creativity confuses people.