lystn

'The Director'. Neil Tardio is a hall of fame film director, responsible for some of the most iconic advertising ever created. His 1977 Xerox commercial, "Brother Dominic", is part of any list of the greatest Super Bowl commercials of all time. I talked to Neil about working with some of the most legendary creative figures of the last fifty years, about the challenges of marrying art and commerce in one of the most pressurized environments, the film set, and about the lasting power of creating simple human connections.