Why Your Nonprofit Needs ‘Style’
Even though your nonprofit isn’t a huge commercial venture like Nike or McDonald’s you still need branding to successfully communicate your value - both to current supporters and the public at large. Because just like the Nike swoosh makes you think ‘Just Do It’ and the McDonald’s arches make you crave a Big Mac a Fries, your brand should be a super quick way of saying who you are and what you stand for. A style guide and consistent use of the logos, color and messaging that’s all part of your brand, helps amplify the message that you are a trustworthy and worthwhile agent of change - because you are!
