The New Nonprofit Marketing Powerhouse: Postcards
An old-school method of reaching out to current supporters and prospects is gaining traction in the nonprofit world. It’s not a new app, digital platform or mobile solution. Are you ready? It’s postcards. (Yes, postcards). Snail mail is making a comeback in a big way. And with response rates to mailers rising and production costs falling, it’s worth considering as a part of your marketing mix.
