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This week on the podcast I got to interview Lena Elizer. Lena is a graphic and website designer who works primarily with women small business owners. She is the lead designer for the Virginia Highlands Festival and the designer of the Virtual Executive Director firefly logo. In this episode we talk about one of the most important questions you can ask yourself in the branding process, the biggest mistake people make when they begin the branding process, and the best advice ever about starting your own business. You can find Lena and sign up for her free 7-day branding course at lenaelizer.com. Support the show by: Shopping at Lovoso.com and using promo code SHINE for 10% off your order Becoming a Patreon donor at Patreon.com/virtualexecutivedirector Coming to see Becky live at the Virginia Commission for the Arts "Artworks" conference on Wednesday, Jan. 30 at 2:45pm in Richmond. To register for the conference visit arts.virginia.gov.