035 Insight into Individual Donors

I could not stop talking with Melissa Thomas (aka Melissa the Coach) last week. Here's the continuation of our interview, giving you a peek inside the head of a dedicated individual donor. Her nonprofit of choice is Canines for Service (caninesforservice.org). As you listen, note especially why this means you want most of your contributed income from individuals, and think of ways that you might better connect with your donors.

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