A Digital Branch Case Study: How Webster First Got Digital to Outperform their Physical Branches
John Cournoyer, VP of Marketing at Webster First in Massachusetts, joins us to talk about their digital transformation over the last two years. He shares his learnings about how to use failure as a competitive advantage, how to speak the same language as your CEO to drive marketing success, and why they think of themselves as an “Experience Department” and not a “Marketing Department.”
