Punk Rock Marketing: How a business can stand out and build raving fans in a commodity industry

Jenelle Isaacson, CEO of Living Room Realty, one of the fastest growing real estate companies on the West Coast, joins us to share what she learned about marketing from being a punk rocker, how she gave up control to her agents to find the stories that resonated in her community, and why it’s better to own a niche than nothing at all.

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