020 How focusing on your community can jumpstart your business with Racheal Cook from The Yogipreneur
A few weeks ago - I got this email from Racheal Cook, friend, past client, and amazing entrepreneur.
Here’s what Racheal said:
Just wanted to reach out to let you know the results of the Fired Up + Focused Challenge that you helped me map out early this year. Basically... it's been the most awesome thing ever!
Since launching the challenge -
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Email list has DOUBLED {all organically with only a few emails to my own list to kick it off and NO Facebook ads}
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Converted 4.5% Challengers into PAID CLIENTS {previous launch strategy of 3-part video series converted less than 1.5%}
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January 2014 was the best month EVER - over $75K! - between sold out CBD + mentorship clients
By the time I close out 2014, this challenge alone will have 3x my biz over last year.
I knew I had to bring Racheal back because I’ve worked with her a few different times for different reasons...once after becoming a new mom and then awhile later when she was ready to shake things up.
Here’s what we talked about today:
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Racheal shares her previous launch strategy - and why she decided to change it
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How long it took her to realize she wanted to improve sales and conversion
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How we worked together and came up with the idea of the Fired Up and Focused Challenge
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The shift she made and the exact results it has brought to her business and launches
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What you need to know about testing, playing around, and changing things up in your business
Plus - she sums it all up to the biggest reason she’s had so much success this year (and it’s something you can start doing way before you launch)