JP Moery’s Association Playbook – Episode 191: How Can We Smooth it for Our Member Prospects?
We know associations want to grow – but all too often Host JP Moery sees big barriers to that growth. Our membership applications are overly complicated, and the dues levels are antiquated and difficult for the prospect to figure out. He’s seen membership applications that are 5 and 6 pages long, and often prospective members need referrals from current members. Is there a way we can smooth it out for these folks?
