JP Moery’s Association Playbook – Episode 144: Looking to Replace Your Sales Team? Reconsider.
Some execs in the association space are looking to make significant changes to the sales structure within their organizations – however, Host JP Moery warns while sales activity is extremely important, it is not the sole component of a successful program. During this episode, he cautions to hold off on wholesale change, offers his observations, and recommends they step into a salesperson’s shoes for a month.