JP Moery’s Association Playbook – Episode 139: Association Mergers with Guest, Robb MacKie
JP welcomes to the show, his long-time friend and partner, Robb Mackie, President and CEO of the American Bakers Association (ABA). They tackle the topic of association mergers – an issue on the minds of many leaders in the nonprofit space. More than a year ago, ABA went through a significant merger with the Biscuits and Cracker Manufacturer’s Association (BaCMA), and Robb shares what made the experience successful, his recommendations for CEOs about to enter the process, challenges he faced as a leader, the positive outcomes, and the additive nature of the merger. Listen in!
