JP Moery’s Association Playbook – Episode 123: A Major Membership Recruitment Opportunity
Today, many associations are gravitating toward the recruitment of small or large businesses, says Host JP Moery. The biggest opportunity, although fraught with challenges, is the recruitment of the medium-sized business in your industry. After recruiting a number of them, we find these medium-sized companies are a different animal altogether. In his latest episode, JP explains why and breaks down a winning recruitment strategy.
