JP Moery’s Association Playbook – Episode 121: What’s Your Communications Game Plan?
Although associations are communicating more frequently and with a wider variety of tools, they are not more communicating more effectively, says Host JP Moery. According to the 2017 Association Communications Benchmarking Report, many associations indicated the #1 communications challenge is their struggle to relay their membership value proposition. JP admits it’s a process, and offers several takeaways that will help you better communicate your organization’s value.
