JP Moery’s Association Playbook – Episode 96: Fantastic Member Engagement Strategies, with Guest Julie Divine – Moery Company
When Host JP Moery first started his association consulting business, it was primarily a membership recruitment operation. However, the tide has begun to shift. With association data showing it's more expensive to recruit new members than retain current ones; The Moery Company is moving into membership engagement services, as well. Sales Associate, Julie Divine has done a fantastic job developing a very successful member engagement program for a Moery partner. She shares this unique sales experience and the strategy behind the “warm handshake.”
