Association Labs – Episode 59: Selling Solutions – An Innovative Approach to Association Membership Sales
Recently, host JP Moery was inspired by a quote he saw posted on LinkedIn, which truly transformed his perspective on his own business: “It’s Not the Products You Sell, It’s the Problems You Solve.” And, he believes selling solutions is what association membership sales campaigns should be all about. Not the benefits you offer – but, the particular problems your association can solve for that prospect. He offers three examples in his latest podcast.
