JP Moery’s Association Playbook – Episode 44: Top WOM Membership Recruitment Strategies
Host JP Moery is a big fan of Marketing General’s annual Membership Marketing Benchmark Study. Word-of-mouth (WOM) recommendations rate as a top recruitment strategy, and JP highlights 3 effective ways to create and utilize word-of-mouth recommendations (without having to actually ask your members do too much). These are fantastic, so listen in.
