Branding is Bull: Engagement fundraising with Greg Warner

Join Dolph as he welcomes Greg Warner, author of Engagement Fundraising: How to Raise More Money for Less in the 21st Century, and founder of MarketSmart, a marketing software and services firm. Greg and Dolph approach the subject of engagement fundraising in part one of this two-part episode, but not before they take on some sacred cows of the nonprofit industry. Fun fact: This episode contains more bleeps than any Dolph has aired before!   Links: Greg’s site: www.imarketsmart.com Engagement Fundraising: How to Raise More Money for Less in the 21st Century: www.engagementfundraisingbook.com Free fundraising report: www.FundraisingReportCard.com   *****Timestamped Highlights***** (3:00) I am thunderous, my friend (5:00) They’re wasting my money, and you’re letting them (8:49) Fundraising climate change (9:20) GenX – we don’t trust ANYTHING! (11:34) Buh bye, problem funder (14:13) Charity Water: From nothing to a lot, and without direct mail (16:20) These three predictors…    (17:52) The pompous and problematic board member(s) (20:15) Bro time! (21:21) Ya gotta eat your own dog food (28:45) Buy. Give. Same thing.

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