Monthly Giving: The Sleeping Giant, with Erica Waasdorp
Donor cultivation can be tricky. Erica Waasdorp, author of Monthly Giving: The Sleeping Giant, reminds us that the monthly small-gift donor tends to be extremely loyal and may be an underdeveloped segment of your giving program. Links: Site: www.adirectsolution.com Book: Monthly Giving: The Sleeping Giant https://www.adirectsolution.com/monthly-giving-the-sleeping-giant/ Freemiums: Monthly donor road map: https://www.adirectsolution.com/download/infographic-monthly-donor-road-map/ Donor templates: https://www.adirectsolution.com/download-page-standard-monthly-donor-letter-templates/ *****Timestamped Highlights***** (2:55) Growing up in the Netherlands: the inspiration behind monthly giving (6:00) History lesson for all you young ‘uns (8:45) Lamenting the loss of the land line (9:30) Who converts to sustaining giving? (11:57) Pioneers of monthly giving (14:16) Let them know you know who they are (16:30) Yes, your parents were correct – call or write to say thanks! (18:25) The unexpected WOW! (26:00) Little bits add up (26:37) Footloose: How Erica became a dancer
