Everything You’ve Always Wanted to Know About Mobile and Messaging (But Were Afraid to Ask) with Michael Sabat
We are all familiar with text messaging. Whether we use SMS, WhatsApp, Facebook Messenger, or something else , we text practically every day. Michael Sabat, founder of @mssg, helps us apply our text messaging savvy to communication, marketing, and fundraising in the nonprofit world. Links: The Chatbubble podcast: http://thechatbubble.com/ Faceboook: www.facebook.com/atmssg Website: www.michaelsabat.org *****Timestamped Highlights***** (2:06) Optimizing Messenger: 1200 house parties and a march (4:51) The 4+ options (7:21) From you to me: Michael elaborates on one-to-one messaging (10:20) What did we do with phone numbers before messaging??? (11:52) “Be the first to find out” (14:00) The whole point of the vendor in messaging (15:57) Lessons from Humane Society International (17:27) Messenger: advancing from the desktop era (19:12) A chatbot? Not so much (21:51) Plan for overflow with broadcast messaging (23:00) Not picking up the phone? No problem. (24:24) Text is best (27:01) The Fantasy Football King
