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Sustainability is hard to define and means different things to different people.  Sustainable Growth Associates believe sustainability is about working towards the vision of a world we would like to live in. They want to see as many businesses as possible develop positively and proactively with that vision in mind. Find out about the exciting sustainability goals they are helping companies achieve. Want to support Sustainable Growth Associates a The Natural Step? http://www.sg-associates.eu/ https://www.thenaturalstep.de or http://thenaturalstep.org  Find the episode on Great.com: https://great.com/great-talks-with/how-sustainable-development-can-futureproof-your-company