Coffee with a Cause: Chick-fil-A’s Brew Helps Farmers THRIVE
About 7 or 8 years ago Chick-fil-A executives began to notice people were ordering their Chick-n-Minis and Egg White Grills while holding a competitor’s coffee cup. They wanted to give customers a better cup of coffee, but they didn’t want to join forces with just anyone. Then in 2014 Chick-fil-A partnered with a relatively unknown coffee company called THRIVE Farmers. One year after partnering with THRIVE Farmers, Chick-fil-A’s coffee sales doubled. Not only is it a better-tasting cup of coffee—but the mission really matches up with Chick-fil-A’s culture of putting people before profits. This episode was edited by Jim Mann, Mann Made Productions. For fan gear, freebies and more visit ChickfilaPodcast.com. Connect with us on Facebook or follow us on Instagram.
