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“Listen, learn and read (about Twitter marketing), but do you. Don’t think ‘Oh, I need to do video, or I’ve got to host a Twitter chat’ – unless, of course, you want to do that.” – John Carver John Carver a marketing and account management services consultant who helps brands get seen, known and connected with their audience and prospective clients. John’s Communications background in print and publishing led to a long-standing, freelance career in direct marketing and general advertising. In addition to his work as a marketing consultant, John is also considered to be a top influencer within the cannabis industry. Podcast show notes available at https://madalynsklar.com/twittersmarter72