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Marketers have become obsessed with conversion optimization over the last few years. We're trying to squeeze conversions out of each part of our website. But are we forgetting there's another human involved on the other side of the screen? We tackle that topic in today's episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups. Josh shared with us his 3-step plan for starting a new business, including how to validate your business idea, where to find your first customers, and cold emailing in the marketing industry. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links