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My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step. He specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms. Listen in as he explains positioning strategy and techniques useful for all digital marketers and shares his personal journey along the way. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links